Turn your videos into a shoppable storefront.
Add reels, carousels and stories anywhere on your store. Shoppers tap the video, add to cart, and check out — without ever leaving the page.
- Works with any theme
- No code to write
- Live in four steps
Installs from the Shopify App Store. No payment details required.
One app, the whole shoppable-video toolkit
Each feature is customizable from your dashboard — colours, layout, behaviour. This site documents every one of them.
Video widgets
Carousel, grid, stories row, floating bubble and product-page players. Add them from the Shopify theme editor and drag them where you want.
Customize →Reel popup
A full-screen swipeable player, just like the social apps, with a product slider, variant picker and one-tap add to cart.
Customize →In-video product tagging
Tag products — or one specific variant — to any video, so the shopper lands on the right colour or size with the price read live from your store.
Customize →Instagram & TikTok import
Import by link with no re-uploading, or connect an Instagram account and let new posts sync in on their own.
Customize →Sticky add-to-cart
A sticky add-to-cart bar on product pages, so the buy button stays in reach however far a shopper has scrolled.
Customize →Product bundles
Group products into one bundle inside the reel. A single tap adds the set, and the discount applies automatically at checkout.
Customize →Star ratings
Star ratings on product cards, pulled from the reviews already on your store.
Customize →Video SEO
Structured data on every video, so Google can show them in search results instead of ignoring them.
Customize →Analytics & attribution
Views, clicks, add-to-carts and attributed orders — which videos earn revenue, not just which ones get played.
Customize →Live in four steps
Import your videos
Upload from your device, or import from Instagram and TikTok by link — no re-uploading.
Create a playlist
Group the videos that belong together, ready to show on a page or a campaign.
Activate the app embed
One toggle in your theme lets the widgets appear on your storefront.
Add the section to your theme
Drop a widget where you want it in the theme editor. It picks up your theme’s colours on its own.
A full-screen shopping experience
Tap any card and the reel opens like a social feed — swipe through videos, browse the tagged products, pick a variant and add to cart without the page reloading.
- Product slider with live price, title and variants
- One-tap add-to-cart and a mini-cart, without leaving the video
- Swipe and keyboard navigation, share and sound controls
- Every colour is editable, so it reads as part of your store
The videos you have already made
Your reels are working on Instagram and doing nothing on your store. Bring them over by link, or connect an account and let new posts arrive on their own.
- Import by link — nothing to download and re-upload
- Connect Instagram and new posts sync in on their own
- Expiring source links are refreshed, so imported videos keep playing
- A deleted post hides itself instead of leaving a broken card
Why merchants choose ShowToCart
Shoppable video that fits your store, loads fast and shows what it earns.
Every layout you need
Carousel, grid, stories, a floating bubble and product-page players. Add them from the theme editor, drag them where you want.
Fast by design
Posters paint first, video loads on demand, and nothing on the page shifts. The widgets never become the largest thing on the page.
Your reels, already made
Import from Instagram and TikTok by link, or connect an account and let new posts arrive on their own.
Analytics that follow the money
Views, clicks, add-to-carts and attributed orders, so you see which videos sell, not just which ones play.
Fully customizable — without touching code
Style every widget, the reel popup and the review page to match your brand from a visual editor, with a live preview beside every control so you perfect it before you publish.
Colours & branding
Set button, brand and popup colours, upload your logo, and remove the “Powered by ShowToCart” credit — so the widgets read as part of your store.
Layouts & templates
Card templates and carousel navigation styles, with per-device columns and spacing — or save your own preset and reuse it.
Playback behaviour
Toggle autoplay, loop, sound, headings and the “shop the look” product panel to suit each placement.
Badges
An auto-calculated discount percentage, an on-sale ribbon, and a free-text label you write per video.
Custom CSS
Want total control? Drop in your own CSS and fine-tune anything, with no theme file to edit.
Copy in 21 languages
Edit every word shown on the storefront and in the forms, and translate it to any locale — 21 languages are built in.
Built for growth, optimized for speed
Video that never slows the page. Posters paint first, clips load only when watched, and nothing shifts.
CLS, measured on a live store with four widgets on the page
No script runs before the page is ready
The widgets load after your theme, never ahead of it
Lazy-loaded, nothing render-blocking
Core Web Vitals on a live store
Measured with the carousel, stories, floating bubble and product player all on the page.
Start free, upgrade as you grow
Every plan is fully customizable. Higher tiers unlock more videos, views and premium features.
Ready to make your store shoppable?
Add ShowToCart free, place your first widget, and watch videos turn into sales.